About Us
Flutter UK & Ireland unites a dozen brands including powerhouses Paddy Power, Betfair, Tombola and Sky Betting & Gaming, bringing together hundreds of teams and thousands of colleagues who create trusted entertainment for millions of customers every week.
We dare to be different, to achieve industry-leading innovation and make gambling safer for every player. This means, here, everyone is free to be their authentic self - we think it’s the best thing you can bring to work!
But we know there’s always more to be done — more innovation, more opportunities, more growth — because being extraordinary means you never stand still.
Over 6 years of working here and I've never been bored of working in this industry!
UK & Ireland Brands
Our household name brands include Paddy Power, Betfair, Tombola and Sky Betting & Gaming. Each brand has its own unique identity and entertains millions of customers every week.
Timeline
1988
Paddy Power
Paddy Power opens its first 42 shops across Ireland
2000
Paddy Power
Paddy Power launches its first website
Betfair Exchange launches
2001
Betfair
Betfair becomes the first betting operator to launch 'In Play' betting
2002
Flutter
Betfair acquires Flutter, a rival Exchange to take clear market leadership
2006
Sky Bet
Sky Bet acquire Total Bet, UK Betting, Sporting Life & Oddschecker
Betfair completes acquisition of Timeform Sky Bet Live launches
2008
Super 6
Sky Betting & Gaming launches Free to Play Super 6
2009
Betfair
Betfair completes acquisition of TVG
Paddy Power completes acquisition of Sportsbet
2010
Paddy Power
Paddy Power becomes first betting company to launch a mobile app
2012
Betfair
Betfair becomes first operator to launch 'Cash Out' on a Sportsbook
2016
PPB
Sky Betting & Gaming listed in The Times 'Top 100' companies
Paddy Power and Betfair merge to become PPB
2018
Sky Betting & Gaming
The Stars Group completes acquisition of Sky Betting & Gaming
2019
Flutter Entertainment plc
PPB trades under new name Flutter Entertainment plc
PPB completes acquisition of Adjarabet
2020
Flutter
Flutter and TSG merge creating the biggest sports betting and gaming company globally
2021
Tombola
Flutter UK & Ireland acquires Tombola
Our Approach to Safer Gambling
At Flutter UK & Ireland, customer wellbeing is always our top priority in everything we do.
Our dedicated Safer Gambling team owns and drives forward our Safer Gambling Strategy and we’re all responsible for protecting and working to make every moment safe for our customers.
What's happening at Flutter UK&I?
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