The Paddy Power Sports Team is responsible for the overall revenue for the online Paddy Power Sports business. We are tasked with defining and ensuring consistent delivery of a customer led proposition to grow our share in the UK and Irish market.
This role will report to the Senior Performance & Analytics Manager, Paddy Power Sports. The overall purpose of the role is to provide insights to help grow the customer base of the Paddy Power online business via acquisition and retention. The successful candidate will be measured on the performance of the following metrics:
Daily Active Users
New customer actives and revenue
What you’ll do
Investigate, analyse and provide recommendations on key areas of customer lifecycle
Lead customer growth performance to understand growth drivers, trends and customer behaviours. Ensuring that the customer is central to our decision-making process.
Supporting strategic, deep dive analysis to drive recommendations on how we can better deliver against the PP customer growth strategy
Working with the Digital Acquisition team to manage and optimise digital media spend and updating stakeholders on the performance of PP overall marketing spend
Evaluate and understand the drivers of all Sports revenue streams.
Show how customer experience and interactions impact performance.
Encourage a data led approach to the decision-making process across commercial team.
How you’ll do it
Skilled at assimilating numerous sources of information to make or change decisions
Ability to prioritise and focus on what really matters and to communicate these decisions in a timely manner
Excellent communication skills (verbal and written) with ability to communicate effectively at all levels within the business
Strong personal presence and presentation; ability to feel comfortable when surrounded by senior stakeholders and speak with confidence
Ability to build successful relationships and positively influence people
Team player with personal characteristics that engender trust and confidence
Education, Qualifications & Experience
Expertise with R and SQL programming languages
Excellent communication skills. A track record of producing / interpreting insights that influence senior decision makers and other stakeholders.
Strong numerical and data abilities
Work that makes play jealous
Paddy Power has been breaking and re-writing the rules since 1988, from on-track bookmakers to cheeky upstart mischief-makers, to part of the largest betting and gaming technology company in the world.
Although we’ve grown to the betting behemoth we are today, we’ve not forgotten our roots. We continue to offer great value and entertainment to our customers and keep them at the heart of what we do.
Our culture of hard work, boldness and an innovative spirit got us to where we are and we take our work seriously, but not ourselves! We win by having the best people working well together. Don’t pigeon-hole us either – our company is a mix of sports nuts, gaming innovators, tech geniuses, perceptive people-people, inspiring leaders… and a very busy legal team.
We’ve got a growing squad of specialists, and we make the work fun. Sound good? Maybe there’s a spot on the team for you!
Plus, PaddyPower is part of the Flutter UK & Ireland family – a collection of big-hitting entertainment brands such as Betfair, Sky Betting & Gaming and Tombola.
What we’ll offer you
- £1,000 learning fund
- Unlimited holiday
- Twice-yearly bonus (with part of it guaranteed!)
- Pension contribution scheme
- Private healthcare
- Flexible ways of working – home or office, it’s your choice!
- Access to thousands of Udemy courses
- Invest via the Company Sharesave Scheme
- 16 hours paid volunteering time per year
We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.