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CRM Data Strategy Analyst

Sky Betting and Gaming

Who you’ll work with

This is an exciting opportunity to join an award winning CRM Data Strategy team with a focus on strategic use of data to drive relevant marketing, regulatory and Safer Gambling communications to millions of customers across all of Sky Betting & Gaming's brands.

Your role in ‘better’

  • Utilise Sky Betting and Gaming data to drive our CRM tools (Unica & SQL developer) to build accurate and measureable data selections for our marketing, regulatory and safer gambling customer communications across a range of CRM channels.

  • Designing and building innovative customer journeys alongside our CRM Strategy, Communications and Commercial Marketing teams.

  • Work closely with the wider CRM & BI teams to identify areas to optimise campaign performance, drive customer engagement and improve customer experience.

  • Deliver daily campaign plans using our existing suite of multi-channel, multi-stage and multi-product campaign mechanics.

  • Work with our Data and Data Science teams to ensure we have all the data, models and segmentation we require to deliver our campaign plans.

  • Support our Senior Analysts in reviewing commercial briefs and use understanding of our data capabilities to highlight opportunities to improve campaign performance, championing relevance and personalisation.

  • Follow our quality control processes to ensure accurate and efficient delivery of customer selections.

How you’ll create ‘better’

To be successful you will be:

  • Motivated and thrive on working in a dynamic and fast paced team.

  • Comfortable challenging and putting forth your own ideas.

  • Articulate, team-player who can collaborate with multiple teams and communicate effectively

  • Inquisitive and enjoy finding solutions to problems.

  • Logical thinker with strong attention to detail

  • Experience or knowledge of CRM, SQL or Database Marketing

  • Commercially aware, understand the Bet & Gaming industry and the products that SBG provide

About Sky Betting & Gaming

And at Sky Betting & Gaming, better is just the beginning. When you work here, you’ll be able to create the next big thing in a fast- paced, exciting industry.

Our story began in 1999 and we’ve since grown to house a family of iconic brands including Sky Bet - the UK’s no.1 betting app, Sky Vegas - the UK’s no.1 online casino, as well as Sky Bingo, Sky Casino and Sky Poker.

We want to empower you to create a career you’re proud of, to feel like you belong, and provide you with everything you ned to do your job.

Plus, Sky Betting & Gaming is part of the Flutter UK & Ireland family — a collection of big-hitting entertainment brands such as Paddy Power, Betfair and Tombola.

Helping you live your life better

  • £1,000 learning fund each year

  • 32 hours paid volunteering time per year

  • Free SkyQ Ultra HD premium TV package worth £1,200

  • Twice-yearly bonus (with part of it guaranteed!)

  • Pension contribution scheme

  • Private healthcare

  • Flexible ways of working – home or office, it’s your choice!

  • Access to thousands of Udemy courses

  • Invest via the Company Sharesave Scheme

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.

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