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Senior CRM Data Strategy Analyst

Sky Betting and Gaming

Who you’ll work with

This is an exciting opportunity for an experienced CRM analyst with a proven record of implementing successful CRM projects to join our award-winning CRM Data Strategy team.

The role will focus on strategic use of data to drive relevant marketing, regulatory and Safer Gambling communications to millions of customers across all of Sky Betting & Gaming brands

This role is a key part of the CRM strategy to drive value by ensuring our activity is as targeted, effective and efficient as possible.

Your role in ‘better’

  • You will utilise Sky Betting and Gaming data to drive our CRM tools (Unica & SQL developer) to manage and oversee complete, multichannel, multi-product campaigns from concept through to build and delivery.

  • Transform plans into reality by designing and building innovative customer journeys alongside our CRM Strategy, Communications and Commercial Marketing teams.

  • Work closely with the wider CRM & BI teams to identify areas to optimise campaign performance, drive customer engagement and improve customer experience.

  • Champion our operational quality control process, ensuring compliant, accurate and efficient delivery of data.

  • Work with our Data and Data Science teams to ensure we have all the data, models and segmentation we require

  • Work across multiple projects simultaneously, anticipating problems or delays and having solutions and contingencies in place.

How you’ll create ‘better’

  • You will have experience working within a data driven marketing role.

  • A strong background in Database marketing and experience of CRM within an online or ecommerce environment.

  • You will have experience of CRM tools (Unica / Adobe / SQL Developer / Acoustic) and knowledge and understanding setting robust test and learn plans

  • A proven track record of turning data insight into actionable recommendations, analytically minded with a keen eye for detail and accuracy and strong communication skills.

  • You will be outgoing and friendly, able to deal with a diverse range of personalities and opinions as well as commercially aware with the confidence to feedback your insight and ideas to senior company members.

About Sky Betting & Gaming

And at Sky Betting & Gaming, better is just the beginning. When you work here, you’ll be able to create the next big thing in a fast- paced, exciting industry.

Our story began in 1999 and we’ve since grown to house a family of iconic brands including Sky Bet - the UK’s no.1 betting app, Sky Vegas - the UK’s no.1 online casino, as well as Sky Bingo, Sky Casino and Sky Poker.

We want to empower you to create a career you’re proud of, to feel like you belong, and provide you with everything you ned to do your job.

Plus, Sky Betting & Gaming is part of the Flutter UK & Ireland family — a collection of big-hitting entertainment brands such as Paddy Power, Betfair and Tombola.

Helping you live your life better

  • £1,000 learning fund each year

  • 32 hours paid volunteering time per year

  • Free SkyQ Ultra HD premium TV package worth £1,200

  • Twice-yearly bonus (with part of it guaranteed!)

  • Pension contribution scheme

  • Private healthcare

  • Flexible ways of working – home or office, it’s your choice!

  • Access to thousands of Udemy courses

  • Invest via the Company Sharesave Scheme

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.

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