Where you’ll play
As a PPC Executive sitting within the overall Digital & Marketing Tech team, you will be primarily responsible for managing, optimising and reporting on PPC campaigns for the various Paddy Power Betfair brands, products and regions.
You will also play a pivotal role in driving wider cross-function initiatives across digital to advance the performance of campaigns, working closely with relevant stakeholders including SEO, CRO, Promotions, Affiliates and Online Media. You will also work closely with the relevant stakeholders in the International commercial team.
How you’ll play it
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You will be managing paid search campaigns based on agreed requirements, KPIs & targets.
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Day to day account optimisation (account structure, keywords, ads, landing pages, bidding).
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Work closely with the conversion team to improve landing page experience and on-site metrics and with SEO to advance the overall search function and strategy.
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You will be responsible for reporting, analysis & interpretation of data to understand performance, what is impacting performance & what we can do to influence it.
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You will be working with & influencing stakeholders across digital and the wider commercial teams.
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Keeping up to date with industry knowledge, developments, tactics & strategies across the digital landscape.
What you’ll bring
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Experience managing end-to-end PPC and Google Ads campaigns
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Advertiser experience as well as experience using Bing, SA360 & Apple Search Ads would be advantageous
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Google Ads qualifications
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Knowledge of the digital marketing industry & in particular the search engine marketing industry
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Analytical and results-driven
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Advanced Microsoft Excel skills
About Betfair
Imagine a job that doesn’t feel like work at all
At Betfair, we’re here to play. To explore. To innovate. To challenge. And we’re hoping you are, too.
Our business was born to create a fairer betting marketplace. Today, we’re the worlds biggest online betting exchange, one of the top 75 most valuable brands in the uk, and part of Flutter, one of Time100’s most influential companies.
Joining us means believing that we do our best work together. It means fighting what’s unfair. And it means aiming high and having fun while we do it.
So, if you’re ready to play too, this looks a lot like your next big career move. Plus, Betfair is part of the Flutter UK & Ireland family – a collection of big-hitting entertainment brands such as PaddyPower, Sky Betting & Gaming and Tombola.
What’s on offer
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£1,000 learning fund
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Twice-yearly bonus (with part of it guaranteed!)
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Unlimited Holiday
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Pension contribution scheme
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Private healthcare
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Flexible ways of working – home or office, it’s your choice!
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Access to thousands of Udemy courses
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Invest via the Company Sharesave Scheme
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16 hours paid volunteering time per year
We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.
