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Customer Marketing Data Executive


Where you’ll play

Reporting to the Customer  Marketing (CM) Data Manager, this key purpose of this role is to deliver the data requirements for all Betfair’s CM campaigns. You will need to have a strong digital and data marketing expertise to provide an outstanding customer experience for Paddy Power Betfair customers across multimedia channels.

You will have experience in delivering multiple projects, fully trained in an advanced campaign management tool (e.g. Adobe Campaign, IBM Watson, Responsys, etc) and continually improving the use of data. While the role is primarily CM data focused, the team will have exposure to all CM as part of the wider team.

How you’ll play it

  • You will plan, deliver and implement data/targeting for multi-channel customer marketing campaigns based on specific customer segmentation, campaign or customer behaviours.

  • Work closely with the Data Manager to ensuring effective and timely end-to- end operational delivery of CM programs for all campaigns across email, SMS, push and web messaging.

  • Work to deliver customer centric automated and triggered campaign programmes for various customer segments and life stages, providing project and stakeholder management were necessary.

  • Proactively monitor daily feeds, marketing tool performance and CM campaign effectiveness, identifying enhancements and opportunities for automation and scale, co-ordinating a breadth of teams to implement.

  • Assist with the implementation of segmentation models enabling the delivery of more targeted CM campaigns.

  • Establish best practices for outstanding deliverability of email, SMS and push across multiple IPs and resolve any delivery issues.

What you’ll bring

  • Ability to understand the implementation of sophisticated BI models e.g. customer segmentation.

  • Exceptional project and time management – Highly organised and focused, ability to deal with multiple tasks, teams or problems at the same time.

  • Excellent at working under pressure and to tight deadlines whilst staying calm, thinking clearly and performing to a high standard with meticulous attention to detail.

  • Innovative and creative – ability to embrace change and think outside the box to solve problems.

  • Strong communication skills and experience with working as part of a team to achieve goals and deadlines.

  • Competent in SQL & Microsoft Excel.

  • Experience of managing business and stakeholder expectations.

  • While SQL is crucial, exposure to any other programming languages (HTML, JavaScript, XML) are a positive indicator.

About Betfair

Imagine a job that doesn’t feel like work at all

At Betfair, we’re here to play. To explore. To innovate. To challenge.  And we’re hoping you are, too.

Our business was born to build a fairer betting marketplace. Today, we’re the worlds biggest online betting exchange, one of the top 75 most valuable brands in the UK, and part of Flutter, one of Time100’s most influential companies.

Joining us means believing that we do our best work together. It means fighting what’s unfair. And it means seeking high and having fun while we do it.

So, if you’re ready to play too, this looks a lot like your next big career move. Plus, Betfair is part of the Flutter UK & Ireland family – a collection of big-hitting entertainment brands such as PaddyPower, Sky Betting & Gaming and Tombola.

What’s on offer

  • £1,000 learning fund

  • Twice-yearly bonus (with part of it guaranteed!)

  • Unlimited Holiday

  • Pension contribution scheme

  • Private healthcare

  • Flexible ways of working – home or office, it’s your choice!

  • Access to thousands of Udemy courses

  • Invest via the Company Sharesave Scheme

  • 16 hours paid volunteering time per year

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.

Customer Marketing Operations