Skip to main content
Brands Bg Brands Bg Mobile

Head of BI Marketing

Leeds, Dublin or London based

This is an exciting and newly created role to lead our team responsible for generating valuable insights and intelligence, enhancing Marketing business decision-making across UK and Ireland.

Your team

Marketing BI is one of the recently established UK&I Business Intelligence (BI) capabilities serving across Flutter’s multiple prestigious brands (including Sky Betting and Gaming, Paddy Power and Betfair). Reporting to the Director of BI, you will drive the following strategic outcomes:

  • Deliver value-adding insight to enhance business decisioning

  • Increased intelligence of models in the Marketing domain

  • Support successful implementation of self-serve dashboarding among Marketing stakeholders. Collaborating with other Heads across BI, and senior team members to define standards, processes and metrics to ensure outcomes are achieved.

What you’ll do

  • Generate insights to answer business questions, and support the business in asking the right questions.

  • Building models which derive data to enable more informed decision-making (e.g., MMM)

  • Supporting business to ensure they develop an efficient suite of Looker dashboards in the self-serve reporting model

  • Evangelise new UK&I capability: Be the face of UK&I Marketing BI with business partners across brands

  • Encourage your team to recognise the importance of the business value they add and represent this across the Leadership Team

  • Support definition and establishment of performance metrics to demonstrate measurable value to the business

How you’ll do it

  • Be a positive influencer, able to inspire, empathise and work for your team

  • Be self-motivated, action-orientated, able to take a lead and drive action and change

  • Thrive under pressure and understand the sometimes-urgent business needs, but also be able to balance this with a more measured and strategic approach

  • Able to build strong, effective relationships both within BI and across the business at all levels

  • Take practical and deliberate steps in every part of your role, to build and maintain an inclusive team. We strive to offer a culture of inclusion & belonging

  • Extensive experience generating value adding marketing insights, including measures of marketing return on investment, mixed-media modelling, paid media dashboards

  • Familiarity with strategic reporting tool Looker, and other tools (SQL, BO, SSRS, Quantum Metrics, GA4, Microsoft Office)

About Flutter UK & Ireland

Extraordinary starts here.

Flutter UK & Ireland unites a dozen brands, hundreds of teams and thousands of colleagues who create trusted entertainment for millions of customers every week.

With the likes of Paddy Power, Betfair and Sky Betting & Gaming in the fold, we’re the largest division of global entertainment giant Flutter and boast some of the most popular apps and games in UK and Ireland markets.

At Flutter UK&I, we can guarantee you that no two days will ever be the same — and you’ll have the chance to make a difference to your career, the industry, and your amazing colleagues.

What we’ll offer you

  • £1,000 learning fund

  • Twice-yearly bonus (with part of it guaranteed!)

  • Unlimited holiday  

  • Pension contribution scheme

  • Private healthcare

  • Flexible ways of working – home or office, it’s your choice!

  • Access to thousands of Udemy courses

  • Invest via the Company Sharesave Scheme

  • 16 hours paid volunteering time per year

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.