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Paid Search Analyst

The Role

Paid Search analyst - this is a fast-paced, analytical driven position sitting within the overall Digital Marketing function. You will be responsible for leading, optimising and reporting on PPC campaigns for the various Flutter UKI brands, products, and regions. You will play a pivotal role in driving wider cross-function initiatives across digital to advance the performance of campaigns, working closely with Commercial, SEO, CRO, Promotions, Affiliates and Online Media teams.

You’ll work on initiatives which will advance the Paid Search offering for Paddy Power, Betfair and Sky Betting and Gaming, helping us become best-in-class innovators in Paid Search. You’ll be working on automation , scale, and efficiency initiatives across our campaigns. The primary responsibility is to meet the agreed commercial and campaign demands of the selected brands.

The successful candidate will become a marketing guru for all things Paid Search. The Digital Marketing team comprises of 50 dedicated individuals and the successful candidate can play a pivotal role in crafting their future through opportunities internal or external to the team.

Candidates will be expected to demonstrate analytical ability throughout the interview process.

What you’ll be doing:

  • You will be leading paid search campaigns based on agreed requirements, critical metrics & targets.

  • You will be responsible for reporting, analysis & interpretation of data to understand performance, what is impacting performance & what we can do to influence it.

  • Day to day account optimisation (account structure, keywords, ads, landing pages, bidding).

  • Working closely with the conversion team to improve landing page experience and on-site metrics.

  • Working closely with SEO to advance the overall search function and strategy.

  • Working with the Customer Marketing team to optimise early life journeys.

  • You will play a major part in optimising performance by identifying, implementing & testing opportunities.

  • Campaign planning, creation & implementation.

  • You will be working with & influencing partners across digital and the wider commercial teams.

  • Collaborating within a digital team to optimise for the group.

  • Optimising processes.

  • Keeping up to date with industry knowledge, developments, tactics & strategies across the digital world.

What we're looking for...

  • Experience leading end-to-end PPC and Google Ads campaigns is a requirement.

  • Advertiser experience would be advantageous.

  • Experience using Bing, SA360 & Apple Search Ads would be an advantage.

  • Analytical and results-driven is a must.

  • Google Ads qualifications are desirable

  • Knowledge of the digital marketing industry & in particular the search engine marketing industry

  • High level of Microsoft Excel knowledge is desirable.

About Flutter UK & Ireland

Outstanding starts here.

Flutter UK & Ireland unites a dozen brands, hundreds of teams and thousands of colleagues who build trusted entertainment for millions of customers every week.

With the likes of Paddy Power, Betfair and Sky Betting & Gaming in the fold, we’re the largest division of global entertainment giant Flutter and highlight some of the most popular apps and games in UK and Ireland markets.

At Flutter UK&I, we can guarantee you that no two days will ever be the same — and you’ll have the chance to create a difference to your career, the industry, and your outstanding colleagues.

What we’ll offer you

  • €/£ 1,000 learning fund

  • Twice-yearly bonus (with part of it guaranteed!)

  • Pension contribution scheme

  • Private healthcare

  • Flexible ways of working

  • Access to thousands of Udemy courses

  • Invest via the Company Sharesave Scheme

  • 16 hours paid volunteering time per year

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.