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CRM Strategy Executive

Sky Betting and Gaming

Who you’ll work with

The Bet CRM Strategy team is responsible for crafting the customer communications strategy for our Sportsbook and Sky Games brands. With a focus on relevancy and personalisation, we strive to increase commercial value through incremental improvements utilising detailed test scenarios with clear critical metrics and performance analytics.

It’s an exciting time to join the team as we embark on a huge project to overhaul our tools and targeting capabilities, enabling real time customer action based communications & better decisioning to drive targeting and personalisation.

Your role in ‘better’

  • Take ownership of the day-to-day management of elements of the CRM Communications plan, ensuring any updates are communicated efficiently and teams have everything they need to implement planned activity.

  • Actively look for opportunities to optimise the engagement on our CRM Communications, testing copy and design variations as part of an always-on optimization programme.

  • Regularly document, review and share CRM performance with key customers, showcasing new innovation and ideas.

  • Collaborate with the wider CRM teams to understand our tool & data capabilities, proactively working together to find opportunities and build into plans.

  • Regularly review process and proactively approach problems or opportunities for efficiency across the teams.

  • Keep the customer at the heart of all strategies, focusing on relevancy, personalisation and prioritisation of the key message for each customer.

  • Work with Business Intelligence to regularly review and understand performance against pre-determined important metrics of all activity to improve and shape future directions.

How you’ll create ‘better’

  • Strong communicator, able to understand challenges, processes and abilities of multiple teams to drive actionable plans which improve the delivery resource available.

  • Passionate about the customer experience you will seek to understand more about our customers and their preferences through data, research and CX centre.

  • Flexible to changing business performance and reprioritise activity when necessary, therefore we are looking for a highly organised, self-starter with excellent attention to detail and time management skills.

  • Confident in interrogating the numbers to drive recommendations, you will be an analytical problem solver with a strong commercial competence.

  • Key tools used in the role are Work front (our work flow management tool), Power BI & Excel for analysis and Cheetah Mail to view email templates/check email engagement.

About Sky Betting & Gaming

And at Sky Betting & Gaming, better is just the beginning. When you work here, you’ll be able to create the next big thing in a fast- paced, exciting industry.

Our story began in 1999 and we’ve since grown to house a family of iconic brands including Sky Bet - the UK’s no.1 betting app, Sky Vegas - the UK’s no.1 online casino, as well as Sky Bingo, Sky Casino and Sky Poker.

We want to empower you to create a career you’re proud of, to feel like you belong, and provide you with everything you ned to do your job.

Plus, Sky Betting & Gaming is part of the Flutter UK & Ireland family — a collection of big-hitting entertainment brands such as Paddy Power, Betfair and Tombola.

Helping you live your life better

  • £250 annual wellbeing fund

  • Uncapped holiday allowance

  • £1,000 learning fund each year

  • 32 hours paid volunteering time per year

  • Free SkyQ Ultra HD premium TV package worth £1,200

  • Twice-yearly bonus (with part of it guaranteed!)

  • Pension contribution scheme

  • Private healthcare

  • Flexible ways of working – home or office, it’s your choice!

  • Access to thousands of Udemy courses

  • Invest via the Company Sharesave Scheme

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.

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