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Media & Marketing Planning Manager


The Betfair Media & Planning Manager has the responsibility of leading on the full media planning process, ensuring we’re buying the highest quality media campaigns to support our Sports & Gaming products. You will also be required to work with multiple internal partners across CRM, Acquisition, PR, Brand Strategy and Social & Content to be responsible for budget forecasting and tracking, produce regular reporting and tie together planning so we can deliver a comprehensive view of our marketing campaigns to the business.

Location: We are open to London/Leeds/Dublin

  • Work hand in hand with the Head of Sports Brand and Head of Gaming Brand to develop and refine a multi-channel communication strategy, including analysis and identifying key opportunities for optimisation.

  • Work with our media agencies to plan and manage media spend & ensure campaigns reach our defined audience.

  • Driving innovation within our media plans. Experimenting with new channels and placements.

  • Support the creation of monthly messaging plans across key media channels and distribute to broad partner group.

  • Work closely with external & internal partners to ensure campaigns deliver to set budget & the whole finance process runs smoothly.

  • Maintain the full year budget, coordinating with different partners to ensure smooth running of budget

  • Over the monthly reporting process to generate findings from previous activity and apply them to future campaigns across the marketing mix

  • Collaborate with wider Marketing functions to tie planning together and deliver a long-term view of what & how each department will deliver for the business


  • Experience in a similar role, or agency experience

  • Experience in planning and buying media  

  • Excellent internal & external communication skills.

  • Numerate & Data Savvy: Data driven by default, able to interpret trends.

  • Effective & efficient stakeholder management

  • Experience in leading a team. 

  • “Make things happen” – a pro-active, can-do attitude

  • Highly organised with strong attention to detail

  • Customer Obsessed - championing the needs of the customer.

  • Able to deliver at high-pace in-keeping with the sporting calendar.

  • You don't need to be an expert in sports, gaming or betting, but a passion to learn is great  


Playing things our way also means making the most of the rewards that will come your way. Here’s just a taste of what’s on offer…

  • Full personal medical insurance

  • A generous bonus

  • A great pension - you contribute 3%, we contribute 5%

  • Unlimited holidays

  • 3 month sabbaticals (as long as you’ve been with us for 12 months)

  • A flexible working environment

  • Life assurance based on 4x your base salary

  • Long term sickness cover

  • Income protection scheme

  • Company share scheme

  • Plus, a range of other great benefits that you can enjoy in and out of work, like a tax saver scheme, bike to work scheme and subsidised on-site restaurant and & barista.


At Betfair, we’re here to play. To explore. To innovate. To challenge. And we’re hoping you are, too. Our business was born to create a fairer betting marketplace. Today, we’re the world’s biggest online betting exchange, one of the top 75 most valuable brands in the UK, and part of Flutter, one of Time 100’s most influential companies. Joining us means believing that we do our best work together. It means fighting what’s unfair. And it means aiming high and having fun while we do it. So, if you’re ready to play too, this looks a lot like your next big career move.


Fast paced. High energy. World class. Our Brand Marketing team is a career destination all of its own. Here, you’ll deliver marketing campaigns across the greatest range of sports betting products in the industry. It’s about being bold and bringing creative ideas to life. You’ll work with high profile sports teams and ambassadors. And you’ll play a role at events like Cheltenham, the Euros, and more. But it’s not just about being part of the excitement. It’s about being part of the team who creates that excitement

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