Skip to main content
Hero Paddy Hero Paddy Mobile

Our Brands

Paddy Power to donate £1 MILLION to Prostate Cancer UK

Paddy Power have revealed they will donate £1MILLION to Prostate Cancer UK following a thrilling end to the Paddy Power World Darts Championship.

 

Marking the biggest charity partnership in the history of the sport, the bookies pledged to donate £1,000 for every 180 scored at Ally Pally to Prostate Cancer UK as part of their BIG 180 campaign.

Luke Humphries and Luke Littler smashed in 36 180s in between them in the final - taking the overall tally to a record 914, 13 more than last year.

But instead of donating £914,000, the Irish bookies this morning pledged to pay tribute to the top arrow flingers in the world by putting another £86,000 in the pot and topping it up to £1million.

The campaign, in partnership with the PDC, sought to drive men towards Prostate Cancer UK’s 30-second online risk checker tool and raise awareness of the fact that 1 in 8 men are diagnosed with the disease which is curable if caught early.

More than 90,000 men have checked their risk during the tournament - five times more than the same period last year.

Humphries beat Littler 7-4 to take the Sid Waddell Trophy and also the new Ballon d'Art, awarded to the player who hit the most 180s and thus raised the most amount of cash for Prostate Cancer UK.

The award meant all the more for Humphries, whose partner's dad had been diagnosed with the disease. He too has pledged to make his own donation to the cause.

“My father-in-law has battled prostate cancer, he went and got it checked out early, so this is a close thing to my heart,” he said. “I will be dedicating that one to him.

“For me to have added £73,000 is just fantastic. It is very, very close to my heart and as a collective the players have added quite a lot of money, I won’t say the figure, but I am going to donate a bit from my prize money as well.”

Prostate Cancer UK Chief Executive Laura Kerby said: “The money raised will fund lifesaving research to diagnose men sooner and improve the lives of men affected by prostate cancer.

“A massive thanks to Paddy Power for powering this campaign, for the PDC and of course each and every one of the prolific players for peppering the treble 20 bed."

 

Congratulations and thank you to all of our colleagues at Paddy Power who had a hand in the mammoth task of arranging, supporting, promoting and working at this event. 

 

For the latest updates on THE BIG 180 Campaign click on the following link: https://news.paddypower.com/darts/2023/12/21/paddy-power-world-darts-championship-2024-the-big-180-campaign-ballon-dart-totaliser/

 

For the latest and most up-to-date odds on the Paddy Power World Darts Championship, click on the following link: https://www.paddypower.com/darts/pdc-world-championship

Related Articles