As the Customer Relationship Management (CRM) Executive, you will have the opportunity to effect change in how we deliver a customer-centric approach to all customer lifecycle touchpoints. The CRM team’s core objective is to engage relevant audiences with relevant messages across multiple channels to build lasting customer relationships with the Brand.
The role offers the opportunity for an ambitious person to work in a fast-moving environment with a world-class Marketing team. Reporting to the CRM Sports Manager, the key purpose of this role will be to develop, execute and deliver Betfair’s Sports CRM multi-channel communication plan across all lifecycle stages, through optimising campaigns and improving key performance measures.
How you’ll play it:
In an industry that is constantly growing and evolving, the successful candidate will play a key part in ensuring the Betfair UKI CRM team are staying ahead of the game. Using innovative solutions along with data driven actions and decisions, we strive to take CRM to the next level, providing even more personalised, relevant experiences for our customers.
You will support the CRM Sports Manager, in creating and reporting on all sports communications to new, active, churning and lapsed Betfair customers both in the UK and Ireland, based on specific customer segmentation, campaign or behavioural change objectives.
This will be achieved by:
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Facilitating detailed execution of Sports campaign plans ensuring achievements are met and work is accurate and on time.
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Collaborating with our commercial colleagues to ensure that their strategies are understood, prioritised and planned in ways that are efficient, effective and appropriate to the scale of potential return.
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Collaborating with the Data and Planning teams to ensure the right content is being delivered to the right customer at the right time.
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Working closely with the Betfair UK/IRE Sports team to ensure the campaign content is correct and requirements are met with the Betfair brand talking to customers with one voice.
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Close collaboration with the Gaming CRM team to deliver an aligned, engaging customer experience across all products.
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Support the team in ensuring plans and initiatives within CRM are fully customer focused and offering the best customer experience.
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Support on Safer Gambling initiatives within CRM.
What experience would make you perfect for the role?
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Experience in client-side customer focused role ideally within CRM.
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Knowledge of both marketing and technical databases/campaign management software. Eg. Adobe, Braze.
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Confident communicator and ability to manage stakeholders.
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Experience working with Email Service Providers, CRM Systems & Processes.
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Understanding of digital analytics tools such as Adobe Analytics and Google Analytics.
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Proficient in Excel and experience using analytical tools such as Looker (desirable).
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Previously used Moveable Ink technology or similar design tools such as Adobe Photoshop and Dreamweaver (desirable).
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Good knowledge of sports, online gaming or gambling.
About Betfair
Imagine a job that doesn’t feel like work at all
At Betfair, we’re here to play. To explore. To innovate. To challenge. And we’re hoping you are, too.
Our business was born to create a fairer betting marketplace. Today, we’re the worlds biggest online betting exchange, one of the top 75 most valuable brands in the uk, and part of Flutter, one of Time100’s most influential companies.
Joining us means believing that we do our best work together. It means fighting what’s unfair. And it means aiming high and having fun while we do it.
So, if you’re ready to play too, this looks a lot like your next big career move. Plus, Betfair is part of the Flutter UK & Ireland family – a collection of big-hitting entertainment brands such as PaddyPower, Sky Betting & Gaming and Tombola.
Flexible Working
All our live jobs champion hybrid working, offering a flexible blend of home and office working with full autonomy to decide how many times you travel into the office each quarter.
Looking for a remote role? We’re open to discussing remote working for all our live jobs.
What’s on offer
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£1,000 learning fund
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Twice-yearly bonus (with part of it guaranteed!)
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Unlimited Holiday
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Pension contribution scheme
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Private healthcare
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Flexible ways of working – home or office, it’s your choice!
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Access to thousands of Udemy courses
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Invest via the Company Sharesave Scheme
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16 hours paid volunteering time per year
We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.
