About Flutter UK & Ireland
Flutter UKI is home to Sky Betting & Gaming, Paddy Power, Betfair and tombola. Delivering on a big stage is what we do, our brands provide entertaining experiences for millions of customers.
Our 4 Values; Customer First Always , Change The Game , Win Together and Free To Be Me reflect what matters most to our people - they will guide the decisions we make, represent what we believe in and support how we do things at Flutter UK & Ireland in order to achieve our ambitious vision and strategy.
Our Gibraltar office is the ideal place for CRM experts like you. If you love to put the customer first, always and you've got ideas on how we can change the game, opportunity awaits. And if you know what it's like to have fun, then you've got what our players are looking for.
About The Role
Reporting to the Marketing Director, the Senior CRM Strategy Manager leads the CRM strategy across our highly successful Gaming brands. The role focuses on leading direct marketing communications across various channels and being responsible for a team of CRM Specialists to deliver initiatives that align with business objectives and improve the customer experience. Collaboration with cross-functional teams is key to implementing CRM initiatives that drive results.
What you will do
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Deliver clear communication plans that addresses business needs, working with key partners from across the business.
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Put the customer experience at the heart of what you (and your team) do, strive to be customer led as opposed to product led.
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Work with Analytics & Insight teams to develop clear measurement frameworks and report on performance frequently and clearly, with data driven rationale.
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Push for creative excellence, communications should be compelling, on brand and drive customer activity.
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Develop and maintain logical early life, in life and churn prevention programmes, aligned to acquisition sources, behaviours and commercial requirements.
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Build close relationships with Data Products teams to identify and build models for targeting and optimisation, focusing on growing the relevance of communications that move customers towards preferred behaviours.
What we are looking for
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Validated experience in CRM strategy, customer lifecycle management, or similar where you have driven success, prioritising customer-centric communication strategies.
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Strong understanding of CRM segmentation and database marketing.
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Ability to thrive in a dynamic, fast-paced environment.
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Strong analytical skills with a data-driven approach. Skilled in identifying commercial opportunities and prioritizing initiatives based on data/insights.
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Experience in mentoring and developing high-performance teams.
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Familiar with GDPR and other regulatory requirements.
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Excellent communication and project management skills. Able to think strategically and work collaboratively across teams.
What we will offer you
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Competitive Pension scheme
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Competitive Bonus scheme
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Private Medical Cover
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Life Assurance
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Yearly Wellbeing Fund allowance
Flutter UK & Ireland is working to be an inclusive employer. We encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.
