Betfair CRM Executive

Betfair CRM Executive – 12m FTC

We’re looking for a CRM Executive to join our CRM Team at Betfair part of Flutter UK & Ireland on a 12m Fixed-term contract.

As the Customer Relationship Management (CRM) Executive, you will have the opportunity to effect change in how we deliver a customer-centric approach to all customer lifecycle touchpoints. The CRM team’s core objective is to engage relevant audiences with relevant messages across multiple channels to build lasting customer relationships with the Brand.

The role offers the opportunity for an ambitious person to work in a fast-moving environment with a world-class Customer Marketing team. Reporting to the CRM Manager, the key purpose of this role will be to develop, execute and deliver Betfair’s CRM multi-channel communication plan across all lifecycle stages, through optimising campaigns and improving key performance measures. The role will focus mostly on the delivery of the Poker proposition.

In an industry that is constantly growing and evolving, the successful candidate will play a key part in ensuring the Betfair CRM team are staying ahead of the game. Using innovative solutions along with data driven actions and decisions, we strive to take CRM to the next level, providing even more personalised, relevant experiences for our customers.

What you’ll be working on:

You will support the CRM Manager, in the project management, execution and performance reporting of all communications to new, active, churning and lapsed Betfair customers both in the UK and Ireland, based on specific customer segmentation, campaign or behavioural change objectives.

This will be achieved by:

• Collaborating with our commercial colleagues to ensure that their strategies are understood, prioritised and planned in ways that are efficient, effective and appropriate to the scale of potential return

• Collaborating with the Data and Planning teams to ensure the right content is being delivered to the right customer at the right time

• Facilitating flawless execution of campaign plans ensuring milestones are met and work is accurate and on time

• Working closely with the Betfair brand teams to ensure the campaign content is correct and requirements are met with the Betfair brand talking to customers with one voice.

• Translate requirements into data & creative briefs, ensuring clear communication between teams.

• Lead on improvements and development of creative build & execution of all communications so that they tell a compelling story: content must be expertly written & visually best in class, data and insight driven and inspire the right kind of customer action.

• Test and learn new ways of working through industry findings and from internal initiatives.

• Working with other Flutter Group brands to share knowledge and help create cross-brand strategy

• Put the customer experience at the heart of what you (and your team) do, be customer led as opposed to product led.

How you’ll play to win:

• Excellent stakeholder management and communication skills.

• Experience working with Email Service Providers, CRM Systems & Processes.

• Knowledge of basic Email HTML & JavaScript to build Email Templates. Experience with Photoshop would be beneficial too.

• Knowledge and experience of using Google Analytics and/or Tableau/Looker.

• Data literate and comfortable in using data to make better decisions.

• Analytical mindset, with the ability to understand business reporting requirements, working closely with Analytics, to provide insights about campaign performance

• Self-motivated and tenacious with a good attention to detail.

• Familiar with GDPR & can navigate other regulatory requirements.

What's in it for you:

• Flexible ways of working – home or office, it’s your choice!

• £1,000 learning fund

• Twice-yearly bonus (with part of it guaranteed!)

• Unlimited Holiday

• Pension contribution scheme

• Private healthcare

• Access to thousands of Udemy courses

• Invest via the Company Sharesave Scheme

• 16 hours paid volunteering time per year

About Betfair:

Imagine a job that doesn’t feel like work at all

At Betfair, we love what we do. Our people are passionate about their work and part of our culture is recognising and celebrating all our successes. Our Gameplan is simple: we play as a team, we play fair and we play to win.

Our business was born to create a fairer betting marketplace. Today, we’re the world's biggest online betting exchange, one of the top 75 most valuable brands in the UK, and part of Flutter.

As part of the UK & Ireland region of Flutter – Betfair is included in a collection of big-hitting entertainment brands such as Paddy Power, PokerStars, Sky Betting & Gaming and tombola.

Set your own odds and start a career with Betfair.

About Flutter

Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality.

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.