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Our Values

Introducing our values

We co-created our Values with our colleagues, gathering over 10,000+ insights at ‘The People Expo’ -our interactive insight gathering event. We are proud that these 4 Values reflect what matters most to our people - they will guide the decisions we make, represent what we believe in and support how we do things at Flutter UK & Ireland in order to achieve our ambitious vision and strategy.

Our Values Journey

People Expo Dublin (4 Of 28) Play Video
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Values V7 02 (2)

We start with the customer and work backwards. We experiment continuously. We make play easy, fun and safe.

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Values V7 01 (2)

We play to win. We think beyond our industry and today. We are empowered to innovate, disrupt and deliver at pace. We own it. 

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Values V7 04 (3)

We reject ego and bureaucracy. We trust and back each other. We work together to find a better way. And when we do, we celebrate together. 

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Values V7 03 (1)

We respect and value each other. We are free to be who we are and to grow into who we want to be. We have the difficult conversations.

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