Together we are more
About Us
Flutter Entertainment is the world leader in online sports betting and iGaming, operating some of the most innovative, diverse and distinctive brands in the sector.
Our UK & Ireland region unites some of the biggest and best brands in the betting and gaming industry; Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola.
We all come together to drive innovation and break barriers. We set the pace as industry leaders, creating trusted entertainment for millions of customers every week. All in a space where everyone can feel free to be themselves.
Mischief Makers.
Paddy Power has been breaking and re-writing the rules since 1988, from on-track bookmakers, to cheeky upstart mischief-makers, to part of the largest betting & gaming technology company in the world.
Because we're Betfair.
Our Sportsbook & Casino products continue to grow and rival our competitors. We put our customers at the heart of every decision we make, constantly innovating so customers keep coming back to us.
Better is just the beginning.
Our story began in 1999 and we’ve since grown to house a family of iconic brands including Sky Bet, Sky Bingo, Sky Casino and Sky Poker.
We’re also home to popular free-to-play sports games Super 6, Sky Sports Fantasy Football, ITV7, and Sporting Life which provides winning insights for bettors.
Find your bounce.
tombola is a technology company operating in the online gambling market. We came bouncing into the online bingo world in 2006, but our roots in bingo date way back to the 1800’s. We’ve grown rapidly over the years and entered the world of online slots in 2016 with tombola arcade.
Our Approach to Safer Gambling
At Flutter UK & Ireland, customer wellbeing is always our top priority in everything we do.
Our dedicated Safer Gambling team owns and drives forward our Safer Gambling Strategy and we’re all responsible for protecting and working to make every moment safe for our customers.
Timeline
1988
Paddy Power
Paddy Power opens its first 42 shops across Ireland
2000
Paddy Power
Paddy Power launches its first website
Betfair Exchange launches
2001
Betfair
Betfair becomes the first betting operator to launch 'In Play' betting
2002
Flutter
Betfair acquires Flutter, a rival Exchange to take clear market leadership
2006
Sky Bet
Sky Bet acquire Total Bet, UK Betting, Sporting Life & Oddschecker
Betfair completes acquisition of Timeform Sky Bet Live launches
2008
Super 6
Sky Betting & Gaming launches Free to Play Super 6
2009
Betfair
Betfair completes acquisition of TVG
Paddy Power completes acquisition of Sportsbet
2010
Paddy Power
Paddy Power becomes first betting company to launch a mobile app
2012
Betfair
Betfair becomes first operator to launch 'Cash Out' on a Sportsbook
2016
PPB
Sky Betting & Gaming listed in The Times 'Top 100' companies
Paddy Power and Betfair merge to become PPB
2018
Sky Betting & Gaming
The Stars Group completes acquisition of Sky Betting & Gaming
2019
Flutter Entertainment plc
PPB trades under new name Flutter Entertainment plc
PPB completes acquisition of Adjarabet
2020
Flutter
Flutter and TSG merge creating the biggest sports betting and gaming company globally
2021
Tombola
Flutter UK & Ireland acquires Tombola
The impact we can have in a big company and shaping decisions is something I love.
Life at UKI.
Join our talent community
We’re continuing to grow, so if you’d like to hear about future opportunities and keep in the loop with all things Flutter UK & Ireland, sign up to our company updates!
Join now