Betfair CM Data Executive

Customer Marketing Data Executive – 12m FTC

We’re looking for a Customer Marketing Data Executive to join our Brand Marketing Team at Betfair part of Flutter UK & Ireland on a 12m Fixed-term contract.

Reporting to the CM Data Manager, this key purpose of this role is to deliver the data requirements for all Betfair’s CM campaigns. You will need to have a strong digital and data marketing expertise to provide a best in class customer experience for Paddy Power Betfair customers across multimedia channels.

Responsibilities cover the development and delivery of multichannel campaign flows, creating & optimising of the targeting and segmentation of customers to provide timely messages across PPB products globally and drive improved commercial performance.

The successful candidate will be proactive and outgoing individual with experience with delivering multiple projects, fully trained in an advanced campaign management tool (e.g. Adobe Campaign, IBM Watson, Responsys, etc) and continually improving the use of data. While the role is primarily CM data focused, the team will have exposure to all CM as part of the wider team.

What you’ll be working on:

• Planning, delivery and execution of data/targeting for multi-channel customer marketing campaigns based on specific customer segmentation, campaign or customer behaviours.

• Working closely with the Data Manager to ensuring effective and timely end-to- end operational delivery of CM programs for all campaigns across email, SMS, push and web messaging.

• Perform and adhere to QC process to ensure the delivery of accurate and compliant customer journeys.

• Work to deliver customer centric automated and triggered campaign programmes for various customer segments and life stages, providing project and stakeholder management were necessary.

• Proactively monitor daily feeds, marketing tool performance and CM campaign effectiveness, identifying enhancements and opportunities for automation and scale, co-ordinating a breadth of teams to implement.

• Assist with the implementation of segmentation models enabling the delivery of more targeted CM campaigns.

• Governance of the Campaign Management platform: monitoring of operational CM systems and optimise system performance. Escalating issues with development team’s where necessary delivering fast and effective results.

• Establish best practices for exceptional deliverability of email, SMS and push across multiple IPs and resolve any delivery issues. Work closely with Brand teams to ensure consistency of tone, messaging and visual identity.

How you’ll play to win:

• Understanding of data management and CM best practice within multi-channel marketing (Workflow optimizations, data formatting, typologies, throughput monitoring, IP reputation protection, import alerts etc).

• Understanding database architecture, ETL set up and data-flows. Able to work with raw data to analyse campaigns and draw useful conclusions and solve problems.

• Ability to understand the implementation of sophisticated BI models e.g. customer segmentation.

• Exceptional project and time management – Highly organised and focused, ability to deal with multiple tasks, teams or problems at the same time.

• Excellent at working under pressure and to tight deadlines whilst staying calm, thinking clearly and executing to a high standard with meticulous attention to detail.

• Competent in SQL & Microsoft Excel.

What's in it for you:

• Flexible ways of working – home or office, it’s your choice!

• £1,000 learning fund

• Twice-yearly bonus (with part of it guaranteed!)

• Unlimited Holiday

• Pension contribution scheme

• Private healthcare

• Access to thousands of Udemy courses

• Invest via the Company Sharesave Scheme

• 16 hours paid volunteering time per year

About Betfair:

Imagine a job that doesn’t feel like work at all

At Betfair, we love what we do. Our people are passionate about their work and part of our culture is recognising and celebrating all our successes. Our Gameplan is simple: we play as a team, we play fair and we play to win.

Our business was born to create a fairer betting marketplace. Today, we’re the world's biggest online betting exchange, one of the top 75 most valuable brands in the UK, and part of Flutter.

As part of the UK & Ireland region of Flutter – Betfair is included in a collection of big-hitting entertainment brands such as Paddy Power, PokerStars, Sky Betting & Gaming and tombola.

Set your own odds and start a career with Betfair.

About Flutter

Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality.

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.