CRM Executive – 12m FTC
We’re looking for a CRM Executive to join our CRM Team on a 12month fied-term contract at Betfair part of Flutter UK & Ireland.
As CRM Executive for Betfair, you will support the delivery of lifecycle marketing initiatives across the UK & Ireland, helping to drive customer activation, retention, and reactivation through personalised, data-driven communications.
Reporting to the CRM Campaign Manager, you will work closely with CRM, Commercial, Analytics, Brand, Product, Data and Planning teams to execute customer journeys and campaigns that deepen engagement, strengthen customer value, and support commercial growth.
What you’ll be working on:
-
Supporting the execution of CRM campaigns that align with commercial objectives and customer needs.
-
Assisting with the development and delivery of targeted customer communications across multiple channels.
-
Applying segmentation and targeting to ensure communications are relevant and personalised.
-
Working with Analytics and Data teams to monitor campaign performance and identify opportunities for improvement.
-
Supporting test-and-learn initiatives to optimise campaign effectiveness
-
Managing campaign workflows and ensuring communications are delivered accurately and on time.
-
Collaborating with Brand teams to ensure messaging is consistent, compelling, and aligned with Betfair's tone of voice.
-
Building effective relationships with stakeholders across Commercial, Product, Brand, Analytics, and Data teams.
How you’ll play to win:
-
A growth mindset and enthusiasm for delivering effective customer marketing campaigns.
-
Understanding of CRM platforms and multi-channel campaign management (e.g. Adobe Campaign, Bloomreach, Movable Ink).
-
Excellent communication and stakeholder management skills.
-
Strong attention to detail and commitment to high-quality execution.
-
Commercial awareness and a results-focused approach.
-
Analytical mindset with the ability to interpret performance data and identify insights.
-
Experience supporting the delivery of CRM campaigns and customer communications.
What's in it for you:
-
Flexible ways of working – home or office, it’s your choice!
-
£1,000 learning fund
-
Bonus scheme
-
Unlimited Holiday
-
Pension contribution scheme
-
Private healthcare
-
Access to thousands of Udemy courses
-
Invest via the Company Sharesave Scheme
-
16 hours paid volunteering time per year
About Betfair:
Imagine a job that doesn’t feel like work at all.
At Betfair, we love what we do. Our people are passionate about their work and part of our culture is recognising and celebrating all our successes. Our Gameplan is simple: we play as a team, we play fair and we play to win.
Our business was born to create a fairer betting marketplace. Today, we’re the world's biggest online betting exchange, one of the top 75 most valuable brands in the UK, and part of Flutter.
As part of the UK & Ireland region of Flutter – Betfair is included in a collection of big-hitting entertainment brands such as Paddy Power, PokerStars, Sky Betting & Gaming and tombola.
Set your own odds and start a career with Betfair.
About Flutter
Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality.
We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.
